Yes The designer should write the primary code and test his / her theories in interactions by doing so, much like a prototype. It’s even better if you can create prototypes that can work just as well in production. Without this, much of the Design is of no use as you are always at the [...]
Translating to Tablet
Translating to tablet is a tough job with so many of them around in various resolutions. I dont have enough metrics yet to decide from which point to switch to a Tablet View and after that to a Mobile view. But overall, the experience should be similar to available apps, like Mail, Facebook, and others [...]
Oddroad.com – BETA Launch
We re-launched a conceptual product today after a complete re-design. Oddroad is targeted to be a place that allows you to browse destinations and then go there rather than search for them on a travel or booking site. The idea is based on the theory that people want to go to a place that feels [...]
Groceries are not exactly E Commerce
Post ZopNow many people have asked me why the website does not really adhere to the many basics of e commerce that we have come to expect over the last few years. The answer is simple, Groceries are not exactly E Commerce, in other words Retail. Let me put this in much more simpler words. Groceries are not [...]
Yes – Title Animation
Yes is a small company from NY. USA doing short digital films. The title design was commissioned to us prior to their film’s release. Process The sequence is a live shot rotoscoped and created manually in vector form. The basketball on fire was added later on a separate layer of 3D. Both the player and [...]
Kirby RIL Structure
We have worked with Kirby Building Systems many a times but this was by far the most complicated of Structural Design presentation just by the scale of components involved. The shed to be depicted in the virtual walk through was half a kilometer long. This meant that the amount of detailing inside the shed had [...]
Hyderabad 10k
Simple and innovative, the concept was provided by the client and we executed them in under 5 days time. The sequences are basic plate animation in 2D Animation Softwares which does it’s job. Basic plates are created in Image Creation and Modification softwares and then animated in layers to get the desired effect. Concept to delivery [...]
Satyam 108
Motion graphics were produced to launch Satyam’s new emergency services in Hyderabad. The clips were added to a film produced by the company in Hyderabad. The Project was done through Mokshaa who were involved in creating the actual film. The ideas for the animation were provided to us in base form by Mokshaa.
Agaarwal Packers and Movers
Simple animated TVC, Low-Budget, we tried to give out best within the budget. Two films were made. The concept was provided by the agency and we just topped it up a little to look good. Both the 30 second clips were done within a span of 14 days. Involving talking cups and saucers, was a [...]
Pollution
We gave some Post-Production support for a good cause. The film was made by Interference Techniques for participation in competitions. What we did is simple. Since it would be prohibitively expensive to have the monkeys on billboards across the city, it was needed that some people like us did the cleanup of removing the actual [...]
Global Hospitals
Innards of humans with lynard skynard… no just kidding… It’s a very serious ad for Global Hospitals, Hydeerabad. The film was being created by Ramakanth Advertising, Hyderabad. The first samples that we sent were deemed to realistic to be in an advertisement and were asked to be toned down to make them mode of a [...]
Maths Apartment
The visualistion of Maths apartment is interesting. Why? well , you need to look closely. The bumper sticker would read “If you are so close… then u must be in my eyeballs … ” Maths is a guy who is going thru this Alone thing …so alone that the visualisation needed to remove even the [...]
Halo – Character Animated Commercial
Upon the success of their initial distribution video created by us, Halo came back to us with a more complicated project that actually involved 3D characters and animation to a large extent to get their idea across to their customer. The initial part of the project were completed including Sets and Characters but later the [...]