Are you using the Smartphone fully with your design?

For years each of us have worked on user interfaces that interact in 1 dimension and with a maximum of 4 options. Left Click, Right Click, Centre Click and Scroll. And if you were stuck designing for a Mac then you just had Click and Scroll. Things changed rapidly with the first iPhone and the others that followed. [...]

Where did my shopping cart go?

Most probably it’s on your Browser With so many e-commerce websites around us, one always wonders what is the correct place to put a shopping cart so that the user can easily access it. Most of these websites take the easiest route to execute by example and inspiration, in other words Copy Amazon and put it on [...]

Why sites should try and know their Users?

When we buy a shiny sports shoe for running / jogging / walking / drinking beer or whatever, if you bought it from an E-Commerce store, chances are, they will recommend you other shoes that you can buy! Very few take the route of Often Bought Together and actually show you a Show Cleaning Kit, Socks. After [...]

Groceries are not exactly E Commerce

Post ZopNow many people have asked me why the website does not really adhere to the many basics of e commerce that we have come to expect over the last few years. The answer is simple, Groceries are not exactly E Commerce, in other words Retail.  Let me put this in much more simpler words. Groceries are not [...]