The ultrawide Philips LCD displays movies the way they were meant to be. In 2.40:1 ratio. The TV comes in 56″ size and has ambilight to ease contrast in dark rooms, much like how a silver screen diffuses and disperses the light around in a theater. The ambilight feature also changes color depending on the content being played on screen. Many were probably waiting for a TV like this when 16:9 is just not enough. Lawrence of Arabia, anyone?