Arithme is a company that deals in internet and intranet related security and anti-spam software. The requirement was to create a website that’s easily scalable to accommodate newer products as well as easy to maintain at the same time.

The Initial ideas were created to suit any HTML + CSS environment. In the later stages the same was ported onto WordPress as a Theme for easy maintenance and upgrades.

The product pages are configured as pages within WordPress CMS structure. Posts related to a particular product and categorized as a particular product will appear within a product page as well.

The Homepage is created and themed in a way to draw out content from 2 pages hidden within the WordPress structure. Latest News and Blog Posts can also be accessed directly from the Homepage.

Although this system has some limitation with the number of Items the navigation bar can hold, it still manages to look elegant and attractive reducing navigation clutter on the screen.

Working with WordPress

The site uses the Page structure within WordPress to associate to different sections and products. The pages and sub-pages structure has been used extensively to create the depths within the website. The user has an option to upload a single banner image for every page. They also have options to upload 5 special images per page along with images in line text. This has been done to accommodate any need to have special flowcharts.

The post structure can be categorized to appear within a page as well. Related posts to a product can be made to pop up on the product’s page itself. The post structure also supports the News and Blog sections of the website. View the gallery to get a basic idea.

Goblin Cave

Designing for creative people is always tough. They have their own ideas, we have our own ideas. Although we may be better at doing the web stuff, we cannot always ignore the ideas coming from the other side.¬†Goblin’s website was such a situation. We were rigid to keep within the budget, they wanted something that was not rigid at all. The site is not fully online as yet. Based on wordpress, we are still waiting for the data to go in.

The website has a very quirky homepage that is static and directs to various sections of the CMS driven site

The same theme and minimalist approach is carried over to the inside pages as well

Each inside page has a specific image and animation attached to it to appear as a header and footer. A right side floating menu provides the navigation.

The website

The final website is a result of very creative thinking coming from Goblin and us trying to blend that into very straight forwards and rigid CMS structure. From the homepage the website does not look like a wordpress themed site, and that was one of the requirements.

Easy updates and inclusion of videos were the next requirement. Youtube was the chosen platform for videos and there were to be embedded within each post for viewing. Goblin is yet to fill all the dat on to their website.


Smartbots Direct

A simple website promoting a small company and a complicated product. Smartbots Direct markets Wowwee’s Rovio in India. Their sister concern, Buddibot manages a service that rides on the Rovio to aid aged and ailing people.

The product page carries very little content. just an embedded video from a Youtube Playlist to convey the points

The Homepage carries very little content, only things that are vital to the product's sale


This is a simple website where very little complication of WordPress or Themes involved. Create the pages and the upload them on the server with a Youtube video running within a page to say the rest of the stuff. The Youtube video is provided by Wowwee for Rovio sales and marketing.

Career Mantra

Homepage layout. Although there were changes from the original chain of thought which did not involve a top banner.

Solutions that the site was offering. The pages are not created to be dynamic in any way in this version.

A registration form for the website services

We started with the Identity Design for the company. Once the logo was set, we moved on to design the whole thing keeping in mind that it may need to be ported on to a CMS.

However, Career Mantra used the static pages for sometime before switching to something else. The present site looks a lot different from this one.


Bytedge is a place which deals in very serious and technical stuff like planning, coding, analyzing, theorizing etc etc. The website is basic and simple with clean and clear information. The templates for the website were created keeping in mind that it should be possible to have it ported on any available CMS like WordPress, Joomla, Drupal.

In the end, it remained a static website.

Whitepapers display, writeups and downloads area. The area was created to cater specifically to a distribution and broadcast need complete with PDF download options.

Bytedge homepage - This page was kept devoid of all color so that a single process chart can get highlighted.

The Blog page layout was very similar to the whitepaper and downloads section.