Arithme is a company that deals in internet and intranet related security and anti-spam software. The requirement was to create a website that’s easily scalable to accommodate newer products as well as easy to maintain at the same time.

The Initial ideas were created to suit any HTML + CSS environment. In the later stages the same was ported onto WordPress as a Theme for easy maintenance and upgrades.

The product pages are configured as pages within WordPress CMS structure. Posts related to a particular product and categorized as a particular product will appear within a product page as well.

The Homepage is created and themed in a way to draw out content from 2 pages hidden within the WordPress structure. Latest News and Blog Posts can also be accessed directly from the Homepage.

Although this system has some limitation with the number of Items the navigation bar can hold, it still manages to look elegant and attractive reducing navigation clutter on the screen.

Working with WordPress

The site uses the Page structure within WordPress to associate to different sections and products. The pages and sub-pages structure has been used extensively to create the depths within the website. The user has an option to upload a single banner image for every page. They also have options to upload 5 special images per page along with images in line text. This has been done to accommodate any need to have special flowcharts.

The post structure can be categorized to appear within a page as well. Related posts to a product can be made to pop up on the product’s page itself. The post structure also supports the News and Blog sections of the website. View the gallery to get a basic idea.


Buddibot is a service that rides on Wowwee’s Rovio Bot to aid ailing and aged people. The Rovio is a bot capable of traversing through spaces and speaking out to people. The Rovio web interface allows relatives and others shared on the network to view and speak to the people that are being looked after by the Rovio.

The website homepage is simple and straight forward. A single graphic attempts at describing the subscription process.

A pop up flash animation further clarifies the utility part of the website

The simplicity and clarity is carried over to all the pages within the website


Buddibot is a subscribed service which enables a user to talk to their near and dear ones through the Rovio. It’s just like talking on Skype or any other VOIP protocol, except in this case you can drive the camera to your near and dear ones and then start a conversation. Rovio does not need to be plugged in all the time and works through Wifi signals available within the house. To function properly, the Rovio does need a full time internet connection and a Wifi router.

The website allows the user to store photos, store music and create playlists of music and podcasts that can be played back over the Rovio. The Rovio also gives out alarms that are stored and set on the Buddibot website. Medical reminders are one of it’s primary usage.