Are you killing your SEO with Social Presence

These days most websites spend a considerable amount of time getting their data structure correct and organised for Search Engine Optimisation, so that bots from Google, Bing, Yahoo.. or even Dataweave can read them and understand, make sense of it and publish it when a user searches for it.

At the same time they start a lot of activity on Social Mediums such as Facebook, Twitter, Google Plus to get the users excited about the concept. However, if this is not done correctly, you land up getting 10000 likes on Facebook and 10 actual users on your website! The idea of social media presence is simple, get your users excited about elements on your website and then try to pull them in. Over time they get into the habit of clicking that link and coming back to the website. If you want to publish a lot of posts about recent developments and releases, a blog is a better idea that is then shared on to your Facebook Wall.

Given the hits a social media page will get, they will almost always get ranked higher than your website initially and that can completely ruin your Search Engine presence. Whenever someone searches for your website, the search engines by default will give the user the Facebook or Twitter feed preference over your actual website.

Use social media in a way that redirects traffic to your actual product. If it is failing to do that, it’s of no good use!

Avoid traffic flowing the red arrow direction as much as possible. If you have to add a social link to your site, add it to the footer

Avoid traffic flowing the red arrow direction as much as possible. If you have to add a social link to your site, add it to the footer

When I go to play Football, I carry a Football

It’s a no-brainer that when you want to play Football, or have to play Football, you carry a Football. But then you Gym bag is needed to carry the ball and a few other things like the Spike Boots, well you cant really drive with those on and so on.

But what if you want to play football and your Gym bag was big and already carried a Basketball, a Hockey Stick, a Baseball Bat, a Cricket Bat, a Tennis Racquet etc. Would you still carry all of them to the Football field? My guess is not, you would locate a smaller bag.

At this point, some may argue that softwares are like tools and not balls, but even then, I rarely see someone putting the Soldering Iron with their Wrench in the same box.

And that’s exactly the problem with too many internet based services getting clubbed and combined together. When I want to mail, I just want to mail. When I want to edit my documents, I just want to do that. When I want to speak to someone, I just would like to do that. These are options that should be separate, not because it’s easier to have them like that, but it’s human to have them like that.

However, there are many internet based services that are trying to combine all this on to a single webpage and calling it a dashboard. It’s good, but as long as that shows only the highlights and details are well segregated. What they need to list down are the services that Need to be separate and The services that are auxiliary like chat, tweet, global positioning etc. If it’s not done that way, your user may soon find his Football and Wall Street buddies on the same dining table. Sure there can be overlaps, but not a complete one, and it can be a disaster.

What would work?

  1. Segregate the Work and Play software (Linkedin and Facebook)
  2. Segregate Productive and Communication software (Google Docs and Gmail)
  3. Segregate services like Photos and Videos (Like Youtube and Flickr)
  4. Bind all these with Social and Professional Networking software (Google chat riding within Gmail)

Google Buzz!!

Why again?

It was supposed to get me updates from Picassa, Blogger, Flickr, and some more things. But initial experience soon became a pain of repeated comments and updates. Simple things are not sorted out. Things like sending me an update on my own comment. These kind of things just highlight the fact that the product or service has been thrown out in a hurry.

Then there are status messages. Which are pretty much like tweets and they appear in your inbox. Personally, I would like to keep status updates separate from emails, they are really not the same things. But it does not end here.

When you comment on a status message, the complete chain of messages as a single email update is mailed to you. It’s cute when there are 5 comments, and plain irritating if there are more than 30.

Have a few questions for Google

1. What’s the need of getting into social networking when there are quite a few of them that already work well. Why not collaborate and improve upon it.

2. Why not innovate and improve upon instead of barging in suddenly. Gmail is simply popular for its efficiency. Gmail is yet not perfect and still has a lot of scope for improvement.

3. Why so many products? We all thought Docs was a great idea. But it seems thats not getting any better any soon.

“We did not enter the search business, They entered the phone business. Make no mistake: they want to kill the iPhone. We won’t let them.”

- Steve Jobs, iPad Launch

And many of us completely agree with Jobs here. It’s almost like there are people in Google sitting and waiting for new products to come out which then they can “Improve” upon.

Make a product that’s needed, if it makes people go “Wow!” on day one, that’s a plus. Probably Buzz is a good product, but the premature launch of a buggy product just killed it.

Facebook – Credit Balance – This is new!!

Credits Balance on Face/book

Credits Balance on Face/book

Was just going through the new new new Facebook User Interface and I noticed this. Seems like Facebook wants to get serious this time around in making money.

Clear monetization of existing services. Let's see how that goes.

Clear monetization of existing services. Let’s see how that goes.

And inside it has these options. (Shown in second image)