It’s time keyword based advertising on the internet started getting more sensible than they presently are. Attached image shows a screenshot from a website listing “Skins” for Mac OSX and the advertising that popped up was related to actual skin related products and service.
http://interfacelift.com/themes-mac/index.php?sort=date&id=&page=2
(Actual Page)
Taking into account the fact that this type of advertising has been around for a while, and companies promoting them are well funded, in this case – Google, they should find a way to scan more of the keywords and then decide on the type of advertisement that get featured on these pages.