It seems there is a Campaign on supported by our cricketers and a popular mobile company to save the Tigers that are left in India. An alarming 1411. The Campaign in it’s true ad world way shows a tiger cub waiting for his / her mother followed by a gun shot echoing through the forest. Nice, very touching, works to get ones attention to the tigers. But is that where we want the attention to go to?

No

1. We need this bulk of attention to be diverted to those who poach tigers, those who buy their byproducts and those who flaunt tiger skins in their homes, including the fake ones. Logic says, if you buy the fake one, you definitely long for the original.
2. The bulk of the problem is their diminishing habitat. It’s a large territorial cat that needs lots of wild space. A stringent control of Human population within the country would surely help reverse effects in the long run. Maybe it’s already too late for the tiger, but the Rhinos and the Ghariyals are going to go soon.

Let’s put down some ideas wherein we can come up with some innovative and plausible solution that would actually help rather than exploiting a lone cub to market ourselves.

Do comment in your ideas. The original video from Youtube is included.