Are you selling what people are searching?
Or are you just pushing things. Most common thing in today’s e-commerce is that when a product is not available, we put a Big Large Block with a JS Scroller and fancy jQuery saying “People who saw this product also saw this”. But is it really what I want or it’s just some makeshift arrangement. This is not as random as it seems to be.
When women look for Shoes, they are based on a Type, Style and Colour. The colour part is very important here. As opposed to when men look for Shoes its mostly based on Purpose and Brand. This is a general observation of Shopping Behaviour around me.
Then why is it that we do not take in into account? Attached is an image from a Popular E Commerce website and a very nicely done but it works only when my search matches a category. If I had searched for Yellow Headphones the same logic does not apply!
It is probably time for products to be listed by Tags rather than Categories and then organising the tags in a more user friendly manner.
Flipkart’s product suggestion widget for items that are out of stock